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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) by Peter Cheverton

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Category: Book
Binding: Taschenbuch
Author: Peter Cheverton
Number of Pages: 401
Amazon.com Price : EUR 23,84
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Key Account Management Tools and Techniques for Achieving ~ Now in its sixth edition Key Account Management takes a longterm teamselling strategic view of the whole process from defining the customer to managing the relationship and achieving key supplier status With new material to reflect latest best practice and new online resources it stands alone as the premier book on managing key customers

Key Account Management Tools and Techniques for Achieving ~ Key Account Management puts forward a straightforward and effective planning methodology This fully updated 6th edition of Key Account Management takes a longterm teamselling strategic view of the whole process from defining the customer to managing the relationship and achieving key supplier status With coverage of latest best practice

Key Account Management Tools and Techniques for Achieving ~ Focuses on practical implementation rather than the theory of account management Helps boost account management effectiveness with practical tools including new and updated online resources Brings the elements of key account management together to help practitioners form and implement their own strategy Online resources Helpful templates

Key Account Management Tools and Techniques for Achieving ~ Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying obtaining retaining and developing key customers the lifeblood of any organization Fully rewritten to reflect the most recent trends and challenges this new edition will reinforce its standing as the premier book on the subject

Key Account Management Tools and Techniques for Achieving ~ Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying obtaining retaining and developing key customers the lifeblood of any organization Very few books take the longterm teamselling strategic view of KAM that this book takes and it is the only book which focuses on

6TH EDITION Key Account Tools and techniques for achieving ~ Key Account Management Tools and techniques for achieving profitable key supplier status Peter Cheverton A KoganPage CONTENTS 02 Why Key Account Management 10 03 The spectrum of KAM ambition 17 04 What is a key account 23 05 What is Key Account Management 29 PART TWO Analysis opportunity and value 41 06 Knowing the market knowing your value 43 07 Knowing the people knowing your

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Key Account Management Tools and Techniques for Achieving ~ Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status Peter Cheverton on FREE shipping on qualifying offers Any organizations key accounts are its lifeblood Key Account Management puts forward a unique yet straightforward planning methodology for identifying

10 Tips for Successful Key Account Management Kapta ~ Here are 10 tips for successful key account management in today’s busy business world 1 Build Relationships That Acknowledge the Whole When building relationships with clients as a key account manager you should take a holistic approach working to understand the ways in which specific relationships functions and business needs work together to define the key account relationship as a

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